Panorama: New York City

Pixel Vortex by The Windmill Factory


The Windmill Factory is a creative collective based in Brooklyn, NY manufacturing sublime experience where the audience is king; installations, performances, and events acclaimed by WIRED, Rolling Stone, SPIN, The New York Times, The Wall Street Journal, Los Angeles Times, NBC News, The Creators Project…. Highlight projects include choreographing Nine Inch Nails 2013 & 2014 Festival Tour; production designs for Metric, Phantogram, Andrew McMahon; Reflecting the Stars, recreating the night sky on the Hudson River with solar powered LED lights; Pixel Forest, a voice activated forest of LED balloons commissioned by SXSW; Castle of Shadows, a shadow play on a castle wall in Cartagena, Colombia; Balloon Vortex an interactive installation at MIT’s Media Lab; The Wedge, a massive grassy slide/aerial performance center for Burning Man


Pixel Vortex is an ethereal temple of play – a bioluminescent dreamscape of flying pixels. Upon squeezing through any of the multitude of openings you are immediately bombarded with LED balloons whirling in a powerful vortex of wind. The balloons swirl around the shimmering space, flowing up to the apex and back down. Persons enter and exit in games of hide and seek with their friends as they toss balloons around and play like children among the most technologically advanced balloon drop ever.

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